Here at theSkimm we talk a lot about the challenges we face as women. One big one: Child care – access to it, affording it, and everything in between. Because we’re all about transparency, we wanted to show you some of the child care benefits that we offer to our employees. 💪That’s not all. We’re also partnering with Moms First (formerly Marshall Plan for Moms) to encourage other companies – big and small – to #ShowUsYourChildCare on social media. ➡️ To learn more about the campaign, click here: https://skimmth.is/3CAynX8
theSkimm
Internet Publishing
New York, NY 50,753 followers
theSkimm makes it easier to live a smarter life.
About us
We are a digital media company, dedicated to succinctly giving women the information they need to make confident decisions. We make it easier to live smarter. At our core, we are writers, editors, producers, designers, marketers, engineers, analysts, sellers, creatives, and strategists all working together to achieve this goal. Every day we’re breaking down the news, trends, policies, and politics that impact women so that they can navigate their daily lives and futures – from managing their paychecks to casting their ballots – with confidence. We provide our dedicated audience of millions with reliable, non-partisan, information, informing and empowering them while fitting into their daily routines. Since disrupting the media landscape and defining a new category a decade ago, we have become a trusted source for our audience of millions by seamlessly integrating into their existing routines, fundamentally changing the way they consume news and make decisions. Today theSkimm ecosystem includes the Daily Skimm, the Daily Skimm: Weekend, Skimm Money and Skimm Your Life newsletters, “9 to 5ish with theSkimm” podcast, theSkimm mobile app, and Skimm Studios which creates innovative in-house video and audio content. Our first book, How to Skimm Your Life debuted at #1 on The New York Times Best Seller list. Through Skimm Impact, our purpose-driven platform, we are proud to support get-out-the-vote efforts with Skimm Your Ballot, which has spurred more than one million voting-related actions across the last three election cycles, and its #ShowUsYourLeave movement, creating transparency and change for Paid Family Leave in the U.S.
- Website
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https://www.theskimm.com/
External link for theSkimm
- Industry
- Internet Publishing
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2012
Locations
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Primary
53 W 23rd St
8th Floor
New York, NY 10010, US
Employees at theSkimm
Updates
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We felt that more needed to be said. A lot more.
Like many of you, our audience had *quite* a strong reaction to Kansas City Chiefs kicker Harrison Butker's commencement address for the graduates of Benedictine College last weekend. theSkimm founders Carly Zakin and Danielle Weisberg were moved to write the commencement address the young crowd deserved, imploring graduates, particularly the women, “to build the life you choose, not one chosen for you.” Read the full text published in Fast Company -- thank you to FC editor Lydia Dishman! https://lnkd.in/eXF5Eid5
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Like many of you, our audience had *quite* a strong reaction to Kansas City Chiefs kicker Harrison Butker's commencement address for the graduates of Benedictine College last weekend. theSkimm founders Carly Zakin and Danielle Weisberg were moved to write the commencement address the young crowd deserved, imploring graduates, particularly the women, “to build the life you choose, not one chosen for you.” Read the full text published in Fast Company -- thank you to FC editor Lydia Dishman! https://lnkd.in/eXF5Eid5
'All of this is false. All of it.' theSkimm founders offer a searing rebuttal to KC Chiefs kicker's commencement remarks
fastcompany.com
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✨ Introducing the 2024 Good for You Awards ✨ The market is flooded with products claiming to “fix your life,” so over the past several months, we set out to test products across seven categories to find the ones that are actually good for you. For your body, your mind, your sex life, and more. And while we don’t promise that these things will fix all your problems, at least it’s a step in the right direction. Say hello to theSkimm’s inaugural Good for You Awards.
Good for You Awards 2024
theskimm.com
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Curious how theSkimm maintains such a close connection with our audience? Spoiler alert: It’s about changing alongside her. Tune into our co-founders’ recent conversation with Robert Tuchman from Entrepreneur Media’s How Success Happens podcast, to hear how Carly Zakin and Danielle Weisberg transformed the landscape of women’s media by recognizing and adapting to the dynamic needs of their audience. theSkimm started in 2012 by serving an overlooked audience in media: women. But we didn’t stop there; over a decade later, we continue to innovate with our audiences’ changing needs in mind – finding new ways to reach her and resonate with over 16 million women across platforms. As Carly put it: “When we started theSkimm, our pitch was: this is going to become the most important demographic to our economy... I’m really happy to say that over a decade later, now she really is the one in power. She is in the C-suite. She is in the boardroom… Understanding her has been the X factor that got us here.”
Carly Zakin and Danielle Weisberg, Co-founders of The Skimm, on Transforming Women’s Media
https://www.libsyn.com
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We're excited to announce that theSkimm is a finalist for Digiday's Content Marketing Awards in the "Best Interactive Content Piece" category! This nomination celebrates our innovative "Get Away Your Way" campaign with Ford Motor Company. Leveraging a dynamic mix of interactive video, email, web, and podcast content, we set out to position the Ford Escape as the ultimate everyday adventure companion. Our goal was to inspire our audience with personalized, perfect-for-summer experiences that start the moment you get behind the wheel (check it out for yourself: https://lnkd.in/eStX8GtW). Wish us luck! 🚗 😎 #DigidayAwards
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🌟 Exciting Collab Alert 🌟 We're thrilled to share how theSkimm partnered with UNICEF USA to amplify their latest campaign, "I Am UNICEF," through a unique, high-impact takeover of our newsletter suite. This initiative reached millions of readers, spreading the crucial message about challenges children face globally. Aligning perfectly with our mission to empower our readers through information, theSkimm dedicated our suite of newsletters to feature compelling stories and visuals from the "I Am UNICEF" campaign. We showcased real stories of those who make UNICEF’s work possible — from donors to the hardworking staff on the ground. Want to learn more about how your brand can make the same impact? Contact partnerships@theskimm.com or reach out to your account executive!
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How do you meaningfully capture audience attention in a constantly changing media landscape? As a newsletter pioneer, we spoke with Digiday's Sara Guaglione about all the ways theSkimm continues to experiment and push the boundaries within newsletter technology. From clickable image carousels, video teasers and countdown clocks, to interactive games and puzzles, plus personalization via audience segmentation, CRO Mary Murcko shared how theSkimm is creating innovative experiences for readers and driving engagement in an increasingly dynamic digital environment.
Publishers revamp their newsletter offerings to engage audiences amid threat of AI and declining referral traffic
digiday.com
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This month, we’re looking at how brands in the healthcare space can evolve right along with their category. Spoiler: It involves listening to women.
Why Healthcare Marketers Need To Listen To Women
theSkimm on LinkedIn
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How has the end of pandemic-era funding for childcare been going? Not well. Daycare centers across the US have lost their safety net, and to avoid having to close their doors altogether, childcare centers have had to pare back tuition assistance for families, while keeping teacher pay at a staggering low. Without reliable or affordable childcare options, many parents, and more specifically women, will effectively be pushed out of the workforce. This week NBC News's Hallie Jackson NOW dug into the childcare crisis, spotlighting the strain on childcare providers and families alike. As we see it, funding alone won’t solve this problem. That’s why theSkimm launched the #ShowUsYourChildcare campaign, and we encourage businesses to continue publicly sharing their childcare policies and benefits. #NBCNewsNOW
Families struggle to afford day care after billions in pandemic-era funding expire
nbcnews.com