Peloton Row: Fitness maker unveils its first rowing machine

After spending years urging customers to bike and run, Peloton now wants you to row.

The fitness maker said Tuesday it will launch its first-ever rowing machine, Peloton Row, as it navigates a challenging period spurred by consumers' renewed interest in returning to the gym.

The Row offers the same perks as its line of at-home bikes and treadmills, with a touchscreen providing access to countless rowing workouts.