theSkimm’s Post

Here at theSkimm we talk a lot about the challenges we face as women. One big one: Child care – access to it, affording it, and everything in between. Because we’re all about transparency, we wanted to show you some of the child care benefits that we offer to our employees. 💪That’s not all. We’re also partnering with Moms First (formerly Marshall Plan for Moms) to encourage other companies – big and small – to #ShowUsYourChildCare on social media. ➡️ To learn more about the campaign, click here: https://skimmth.is/3CAynX8

Curious how theSkimm maintains such a close connection with our audience? Spoiler alert: It’s about changing alongside her. Tune into our co-founders’ recent conversation with Robert Tuchman from Entrepreneur Media’s How Success Happens podcast, to hear how Carly Zakin and Danielle Weisberg transformed the landscape of women’s media by recognizing and adapting to the dynamic needs of their audience. theSkimm started in 2012 by serving an overlooked audience in media: women. But we didn’t stop there; over a decade later, we continue to innovate with our audiences’ changing needs in mind – finding new ways to reach her and resonate with over 16 million women across platforms. As Carly put it: “When we started theSkimm, our pitch was: this is going to become the most important demographic to our economy... I’m really happy to say that over a decade later, now she really is the one in power. She is in the C-suite. She is in the boardroom… Understanding her has been the X factor that got us here.”

We're excited to announce that theSkimm is a finalist for Digiday's Content Marketing Awards in the "Best Interactive Content Piece" category! This nomination celebrates our innovative "Get Away Your Way" campaign with Ford Motor Company. Leveraging a dynamic mix of interactive video, email, web, and podcast content, we set out to position the Ford Escape as the ultimate everyday adventure companion. Our goal was to inspire our audience with personalized, perfect-for-summer experiences that start the moment you get behind the wheel (check it out for yourself: https://lnkd.in/eStX8GtW). Wish us luck! 🚗 😎 #DigidayAwards

🌟 Exciting Collab Alert 🌟 We're thrilled to share how theSkimm partnered with UNICEF USA to amplify their latest campaign, "I Am UNICEF," through a unique, high-impact takeover of our newsletter suite. This initiative reached millions of readers, spreading the crucial message about challenges children face globally. Aligning perfectly with our mission to empower our readers through information, theSkimm dedicated our suite of newsletters to feature compelling stories and visuals from the "I Am UNICEF" campaign. We showcased real stories of those who make UNICEF’s work possible — from donors to the hardworking staff on the ground. Want to learn more about how your brand can make the same impact? Contact partnerships@theskimm.com or reach out to your account executive!

How do you meaningfully capture audience attention in a constantly changing media landscape? As a newsletter pioneer, we spoke with Digiday's Sara Guaglione about all the ways theSkimm continues to experiment and push the boundaries within newsletter technology. From clickable image carousels, video teasers and countdown clocks, to interactive games and puzzles, plus personalization via audience segmentation, CRO Mary Murcko shared how theSkimm is creating innovative experiences for readers and driving engagement in an increasingly dynamic digital environment.

This month, we’re looking at how brands in the healthcare space can evolve right along with their category. Spoiler: It involves listening to women.

How has the end of pandemic-era funding for childcare been going? Not well. Daycare centers across the US have lost their safety net, and to avoid having to close their doors altogether, childcare centers have had to pare back tuition assistance for families, while keeping teacher pay at a staggering low. Without reliable or affordable childcare options, many parents, and more specifically women, will effectively be pushed out of the workforce. This week NBC News's Hallie Jackson NOW dug into the childcare crisis, spotlighting the strain on childcare providers and families alike. As we see it, funding alone won’t solve this problem. That’s why theSkimm launched the #ShowUsYourChildcare campaign, and we encourage businesses to continue publicly sharing their childcare policies and benefits. #NBCNewsNOW

More from our co-founders & co-CEOs, Carly and Danielle – who sat down with Liz Elting for Forbes’ “In Dialogue” series. In Part II of the interview, read how theSkimm evolved from its flagship Daily Skimm newsletter, to an ecosystem with multiple newsletters covering money, wellness, parenting and more, and reaching their audience on different platforms (hello podcasts!). Plus, Carly and Danielle share how being a women-founded, women-led, and largely women-staffed organization has shaped theSkimm’s own workplace policies and advocacy initiatives around paid leave and childcare, and how theSkimm looks to empower their audience as confident, informed voters this election season. https://lnkd.in/duAKkbxD

Did you catch theSkimm at The Female Quotient x SXSW: The Equality Lounge this past weekend? Our Editor-In-Chief, Niven McCall-Mazza moderated two different panels, “the State of Women and A.I.” discussing why women shouldn’t fear A.I. and “ Navigating Cross-Cultural Friendships in the Workplace To Drive Business Forward” speaking to why diverse perspectives are so important to the workplace. Though very different conversations, a common theme bubbled up across both – the importance of openness and flexibility in the workplace, from an openness to harnessing new technologies, to an openness to one another, our different backgrounds and points of view. Thank you to #TheFemaleQuotient for having us, alongside some incredible panelists including Stephanie Bannos-Ryback, Meghan Labot, Monica Williams, Kristen Hayashi, Emma Hilal, Michelle Wong, Iran Karimian, Shannon Shae Montoya 

At theSkimm, our research tells us that women do not have the luxury of staying away from the words, terms and topics that advertisers fear being around. What does that mean for traditional “brand safety”? Our CRO, Mary Murcko, shares her thoughts.