The Washington PostDemocracy Dies in Darkness

A TikToker exposes how much people pay for rent. Viewers can’t get enough.

May 7, 2023 at 7:00 a.m. EDT
Host Caleb Simpson’s popular TikTok videos asks people how much they pay for rent in New York City and then he visits the apartment. (From Caleb Simpson’s TikTok account)
7 min

Her 80-square-foot apartment has no oven. There’s just one window, staring out at a brick building. To sleep, she pulls her bed down from the wall, she demonstrated for TikToker Caleb Simpson. But at least it’s just $1,750 a month in Manhattan.

For $6,000 a month, there’s a sun-filled, luxury studio, and for $2,900, a cozy, 400-foot one-bedroom. Simpson’s TikTok sees them all. His lighthearted videos started in New York City, approaching strangers on the street to ask, “How much do you pay for rent?” quickly followed by, “Can I have a tour of your apartment?” But he’s since branched out to other cities and the TikTok series has grown into an informal reference guide for the fickle apartment rental market, viewers told The Washington Post, showing the mainly Gen Z and millennial audiences what they can get for their precious rent money across the United States.