What We Do

SKM Lab specializes in creating custom content for theSkimm's brand partners. We leverage over a decade of zero- and first-party data to help your brand connect authentically to generations of informed, engaged, confident women.

Think of our team as an extension of your brand. From strategy to custom content to analytics and measurement, we pair the right products with the perfect moments to make your message land just right. Join us for big ideas and even bigger insights.