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Barbie™ x Joybird: Bring your Dreamhouse™ to life

Dream big with our new Barbie x Joybird limited edition furniture collaboration!

Gone are the days of wishing you could simply snap your fingers and turn your Barbie Dreamhouse into a lifesize home. Now you can actually live in the Barbie world with our new Barbie x Joybird limited edition furniture collaboration!

In celebration of the 60th anniversary of the Barbie Dreamhouse, we’ve partnered with Barbie to bring some iconic Barbie style to your space. 

To mark this momentous anniversary, Barbie is giving back in a whole new way. Barbie, in partnership with Habitat for Humanity International, will be building new construction and helping communities thrive with 60 projects set to take place this year. This global initiative will expand to countries like Canada, Poland, and Brazil, as well as to homes in the backyard of Mattel’s global headquarters, located in Los Angeles, CA. ​​

As a homeowner for 60 years, it was a no-brainer to have Barbie join Anna Kendrick in a Rocket Homes and Rocket Mortgage commercial during the Super Bowl earlier this year. Inspired by her purpose, relentless pursuit of dreams, and love of pink — the influence of Barbie has spanned generations, providing a role model to children and some serious inspo for home decor trends. 

So, want to dip your toe into Barbiecore home decor, or totally transform your space into a real-life Dreamhouse? Keep reading to discover all of the reasons why pink is the new black.  

What’s Barbiecore? 

Barbie has been in the public eye now for decades, but the remodels and reinventions of her Barbie Dreamhouse are taking center stage with the emergence of the playful Barbiecore trend. Inspired by adventurous shapes and feminine, eye-catching designs, Barbie room decor is full of bright fuchsia pinks, emerald blues, and youthful patterns. 

It’s a mix of soft and edgier trends while also tapping into the nostalgia of the 80s and 90s. The mix of styles pulls from old Hollywood vibes to more traditional aesthetics all influenced by the confident personality of Barbie and her show-stopping style.  

From the Barbie Dreamhouse to Your Front Door 

Barbie made her debut in 1959, and the original Barbie Dreamhouse of 1962 reflected the trends of the time with mid-century modern décor, self-assembled slim-line furniture and decorative accessories.

Today, we’ve imagined some Barbie inspired interior highlights into functional, cheery pieces with an undercurrent of her iconic style running throughout. Embrace timeless gold accents, pops of gemstone colors, and curvy, modern furniture. Revamp your bedroom with a fun, tufted bed and a gilded bookcase, perfect for displaying all your prized possessions. 

Unpackaging the Elements of Barbie Dreamhouse Decor

Whether you’re in need of a total Barbie home decor transformation or want to slowly wade into this trend, we wanted to unpack some of the special features of décor so you can confidently embrace it in your home. 

Lighting

Add subtle touches of Dreamhouse décor to your space with the perfect light fixtures. Opt for angular shapes and pastels to add depth and brightness to any room. Barbie isn’t afraid to make a statement, and neither are her lamps, which feel more like art pieces than background characters.

Creating Cozy Spaces 

Colorblock couches with pillows or add texture and softness to a room with fluffy rugs. You can also breathe life into your Dreamhouse decor with indoor plants. How else will Barbie demonstrate her green thumb to her family and friends?

Dream Couches

Barbie has it all — from dream jobs to an endless wardrobe. Fans of Barbie know how to chase their dreams but come home to unwind in style. Create the ultimate lounging paradise with a sumptuous and spacious sectional. Sofas can be great focal points and even better conversation starters!

Walls 

No one loves color more than Barbie herself. To complete your Dreamhouse decor, try playing with splashes of pink, purple, and blue to liven up your walls. Not ready to break out the paint cans just yet? Hang paintings that are pretty in pink and 100% Barbie-approved. 

To go full Barbiecore, don’t be afraid to incorporate bright pops of color, angular-shaped furniture pieces, and open shelving. Barbie has spent years trying out new careers (over 200 to be exact) and jumping into the unknown — so should you!

Get inspired by iconic Barbie style and shop the Barbie x Joybird collaboration to bring your Dreamhouse to life!

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