Cher Launches Her Own Gelato Company 'Cherlato': 'This Is Real'

If she could churn back time, Cher likely would have launched her new endeavor sooner.

In mid-July, Cher announced in an Instagram post that she will be launching her own line of gelato. “This is real," she assured her fans.

The “Believe” singer, 77, posted a short video to Instagram showing off a bright orange and pink ice cream truck featuring black and white photos of herself enjoying a cone. The brand's name “Cherlato” is featured on the side in big bright blue letters. 

“Yep, this is real… I’m launching my gelato,” Cher wrote. “Watch out LA,” she teased before signing off.

A representative for Cher confirmed the project to PEOPLE.

The Cherlato ice cream truck will travel around LA to different locations every day throughout the summer months so everyone can get a taste of the frozen treats, according to a release. Fans can track the Cherlato truck on their website, cherlato.com

Flavors including the "Snap Out of It! Kefir and Cardamom," Breakfast at Cher's Coffee & Donuts" (that gets topped with an actual glazed donut) and "Chocolate XO Cher" are just the start of the singer's inventive gelato menu.

Cher and her partner Giapo Grazioli also came up with a zanier option like "SoCal's Coldest Avocado on Toast," which features creamy avocados and crunchy bread crumbs, plus a vegan creation called "LA, I Love You" made with vibrantly colored pluots to symbolize the Lakers' colors.

Cones start at $8, but the toppings (which are strongly encourage) tack on a few extra dollars. For ice cream lovers looking for an extra luxe experience, they can get an edible gold cone for $10 more.

In the singer’s original post, she said that this has been a long time in the making. “All started 5 years ago and now it’s finally HAPPENING,” Cher shared.

On the official Cherlato Instagram, the first post revealed that Cher collaborated with New Zealand-based ice cream company Giapo, known for making ice creams in a gluten-free facility, to bring her gelato to life.

“A few years ago, Cher met Giapo and together, the pair brainstormed, taste-tested, experimented and eventually conceived Cherlato,” reads the caption showing off a cup full of gelato sprinkled with toppings. 

The ice cream will be making its initial appearance in Los Angeles, with a focus on local ingredients. “We’ve partnered with local farmers and artisans who share our passion for quality and sustainability,” another post on the Cherlato Instagram reads.