I’m so glad that…

…YOU’RE HERE.

MICAH RUSSELL

OWNER/PRIMARY STYLIST

Who am I and what is my intention? I am Micah, a life long thrifter, eager traveler, devoted tree hugger. Growing up in the late 90s and early 2000’s I spent my childhood dreaming and playing with the neighborhood kids. We put on musicals, started a band, and made movies with our mom’s camcorders. I was always the “stylist” putting together iconic outfits for our next great performance.

From child to teen I spent summers volunteering in my Grandma’s nonprofit thrift store which both birthed my love for sustainable fashion, and the start of my growing collection. In high school I started styling my friends and by the time I graduated college it became my passion project that turned into a dream come true. I am a believer in the limitless potential we each have to become and do anything we put our hearts and minds to. We are ever evolving. Ever changing. As is our fashion.

My intention is to create a conscious community of makers and creatives ready to serve the world by example through sustainability. Happy Spell is quickly expanding internationally and with the growth of sustainable, attainable fashion - fast fashion brands that profit off the exploitation of people will soon go extinct. Human trafficking and slave labor are the realties of MANY popular fashion brands. Casting a Happy Spell over the world is my way of creating a solution for one of the biggest, most corrupt industries worldwide.

*stylist by day and disco queen by night*

*stylist by day and disco queen by night*

Here’s why I am the sustainable stylist of your dreams…

one

Authenticity

Honesty in who we are and what we stand for does not get compromised. Remaining true to ourselves and our clients is our #1 priority. We seek to genuinely connect with our clients and to show up in all moments in our power, and our truth.

TWO

Sustainability

We don’t just talk about sustainability we live it. We know that true sustainability involves all 4 pillars: 1. environmental, 2. economic, 3. human and 4. social sustainability. How we source our pieces is the same as how we source for our every day needs; second hand or from other small, sustainable brands and creatives.

THREE

Originality

In the world of Happy Spell there are no rules, especially when it comes to fashion. You get to be and show up in whatever way inspires you. I encourage and stand by you as you unravel into yourself. Being different is a super power. It is a choice you make that brings you closer to your authentic self.

I got my bundle and was amazed by the detail put into it. Your eye for pieces is unreal and I am so happy with everything I received. Thank you! I cant wait to order again. - Emily