21 Days of Beauty
21 Days of Beauty Event
Over 250 Daily and Weekly Beauty Steals® including more than 100 first-time Steals.
Diamond & Platinum free shipping
with any Beauty Steal purchase**
Free same day delivery
on any purchase $35+
Today's 50% off Steals
Plan ahead
All the upcoming 50% off Beauty Steals
GLAMlab®
New & improved! Virtually try on Beauty Steals, now with enhanced visuals, product education, filters & more.
Get 20% off today¹
and 2 points per $1² every day when you open and use an Ulta Beauty Rewards™ Credit Card at Ulta Beauty.
Bring on the beauty
Get everything you love about Ulta Beauty right at your fingertips with our mobile app.
**You must be signed in to your online account, be a Diamond or Platinum Ulta Beauty Rewards® member and have a minimum of one Beauty Steal in your cart to receive free shipping.
21 Days of Beauty Event at Ulta Beauty
Beauty’s Biggest Event is back for the fall! The 21 Days of Beauty Event is here, and it’s the perfect time to give your beauty stash a refresh by snagging those products you’ve been eyeing up.
From August 29–September 18, shop Daily & Weekly Beauty Steals®* and get 50% from the biggest brands in beauty, including Elemis, Benefit Cosmetics, Lancôme and more. Plus, watch out for new exclusive products throughout the event and for surprises once the event is over.
Beauty Steals®
What time do Beauty Steals® start?
Each day the new Daily Beauty Steals® will start at 12:00 AM CT.
How long are Beauty Steals® available?
Each Daily Beauty Steal® features a unique set of daily offers, which are available to you on the date specified during the 21 Days of Beauty Event. See something you’ve been eyeing up? Don’t wait! Daily Beauty Steals® switch over to the next day’s offers at 12:00 AM CT.
Get your beauty haul faster with in store pickup
Secure the Beauty Steals you've been eyeing up and get them quickly with in store pickup. Create your order on ulta.com or in the app, select "Pickup" and your order will be ready in two hours or less (when ordered by 6PM local time). Learn more about store pickup or find a participating store near you to get started.
Discover Buying Guides for shopping inspiration
Make your shopping list this season by checking out Ulta’s Discover Buying Guides and Beauty Education articles. Our guides feature Best Affordable Makeup, Best Acne Treatments, Best Vanilla Fragrances, Best Makeup for Mature Skin, and more.
Find your perfect shade online
Looking at a product but not sure of your shade? Get your perfect foundation or concealer match online with our Shade Finder tool. Try on makeup before you buy it with GLAMlab®, our virtual try-on tool. Simply snap a selfie and browse through dozens of makeup products to find shades that suit you best.
Earn points on your 21 Days of Beauty Event haul with Ulta Beauty Rewards
Get rewarded for your 21 Days of Beauty Event haul by signing up to become an Ulta Beauty Rewards member. Ulta Beauty Rewards members earn points on every purchase, and those points can be redeemed towards future products and beauty services.
Sign up for Ulta Beauty emails and text messages
Stay in the know on the 21 Days of Beauty Event sales and other Ulta Beauty deals by signing up for emails and text messages. For even more exclusive content and offers, download our free app.
*While quantities last. Each Daily Beauty Steal® features a unique set of daily offers available to customers on the date specified. See an associate for details. See in store signage or visit ulta.com for select products. Select Daily Beauty Steals available at target.com and in store at Ulta Beauty at Target. See target.com or associate at Ulta Beauty at Target for details. 8.29.2025-9.18.2025.