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  • UP NEXT

    See the moment a woman reunites with cat she lost in LA wildfires

    01:03
  • Tippi Hedren shows TODAY her big cat sanctuary in 1985

    05:18
  • See dogs react with unease to ‘Severance’

    01:30
  • See celebs obsessed with Selma Blair’s dog after the 2025 Oscars

    01:18
  • Biotech company develops pill that could extend the life of your dog

    00:45
  • Is your pet your best friend? Study says it’s likely

    01:23
  • Inside the incredible efforts of avalanche dogs during emergencies

    03:29
  • National Love Your Pet Day: Tips to keep your furry friend healthy

    05:09
  • Chihuahua rescued after running down California freeway

    00:33
  • 2025 Puppy Bowl returns for 21st year of adoption event

    05:55
  • Watch: Dog hilariously gets the ‘zoomies’ during car ride

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  • Dog celebrates 13th birthday at Central Park in Sunday Mug Shot

    01:57
  • Vito the pug celebrates National Dog Show win on TODAY plaza

    02:32
  • See a first look at the new competition series ‘Human vs. Hamster’

    01:07
  • Taylor Swift fan suggests Chiefs' Andy Reid oddly looks like her cat

    00:41
  • Watch: Dog pulled to safety after falling 6 feet down a gas line hole

    00:24
  • Amanda Seyfried talks importance of pet insurance, ‘Mamma Mia 3’

    05:54
  • Jenna Bush Hager reveals family kitten's name

    01:11
  • Jenna Bush Hager welcomes adorable new kitten to her family!

    02:52
  • Dog celebrates 10th adoptaversary with lunch at NYC restaurant

    00:44

Americans' love for furry friends fuels booming pet industry

05:24

More than 90 million people have pets and a large number of owners are paying big to pamper them. The trend is sending pet store spending into the stratosphere and attracting new businesses to the industry. NBC’s Emilie Ikeda reports for TODAY.