See the moment a woman reunites with cat she lost in LA wildfires
01:03
Tippi Hedren shows TODAY her big cat sanctuary in 1985
05:18
See dogs react with unease to ‘Severance’
01:30
See celebs obsessed with Selma Blair’s dog after the 2025 Oscars
01:18
Biotech company develops pill that could extend the life of your dog
00:45
Is your pet your best friend? Study says it’s likely
01:23
Inside the incredible efforts of avalanche dogs during emergencies
03:29
National Love Your Pet Day: Tips to keep your furry friend healthy
05:09
Chihuahua rescued after running down California freeway
00:33
2025 Puppy Bowl returns for 21st year of adoption event
05:55
Watch: Dog hilariously gets the ‘zoomies’ during car ride
00:43
Dog celebrates 13th birthday at Central Park in Sunday Mug Shot
01:57
Vito the pug celebrates National Dog Show win on TODAY plaza
02:32
See a first look at the new competition series ‘Human vs. Hamster’
01:07
Taylor Swift fan suggests Chiefs' Andy Reid oddly looks like her cat
00:41
Watch: Dog pulled to safety after falling 6 feet down a gas line hole
00:24
Amanda Seyfried talks importance of pet insurance, ‘Mamma Mia 3’
05:54
Jenna Bush Hager reveals family kitten's name
01:11
Jenna Bush Hager welcomes adorable new kitten to her family!
02:52
Dog celebrates 10th adoptaversary with lunch at NYC restaurant
00:44
Americans' love for furry friends fuels booming pet industry
05:24
Copied
Copied
More than 90 million people have pets and a large number of owners are paying big to pamper them. The trend is sending pet store spending into the stratosphere and attracting new businesses to the industry. NBC’s Emilie Ikeda reports for TODAY.Feb. 2, 2023
UP NEXT
See the moment a woman reunites with cat she lost in LA wildfires
01:03
Tippi Hedren shows TODAY her big cat sanctuary in 1985
05:18
See dogs react with unease to ‘Severance’
01:30
See celebs obsessed with Selma Blair’s dog after the 2025 Oscars
01:18
Biotech company develops pill that could extend the life of your dog
00:45
Is your pet your best friend? Study says it’s likely
01:23
Inside the incredible efforts of avalanche dogs during emergencies
03:29
National Love Your Pet Day: Tips to keep your furry friend healthy
05:09
Chihuahua rescued after running down California freeway
00:33
2025 Puppy Bowl returns for 21st year of adoption event
05:55
Watch: Dog hilariously gets the ‘zoomies’ during car ride
00:43
Dog celebrates 13th birthday at Central Park in Sunday Mug Shot
01:57
Vito the pug celebrates National Dog Show win on TODAY plaza
02:32
See a first look at the new competition series ‘Human vs. Hamster’
01:07
Taylor Swift fan suggests Chiefs' Andy Reid oddly looks like her cat
00:41
Watch: Dog pulled to safety after falling 6 feet down a gas line hole
00:24
Amanda Seyfried talks importance of pet insurance, ‘Mamma Mia 3’
05:54
Jenna Bush Hager reveals family kitten's name
01:11
Jenna Bush Hager welcomes adorable new kitten to her family!
02:52
Dog celebrates 10th adoptaversary with lunch at NYC restaurant