It's here. The moment you've been waiting for. You've survived Icebergify and Intsafest, and now the real deal has finally arrived: your 2022 Spotify Wrapped
According to Spotify, 2022 has been a year of "emergence" where "everything is happening all at once," so this year's Wrapped looks inward, launching new features that analyze users' personalities and daily listening habits.
Starting today, Nov. 30, each Spotify user will get a personalized Wrapped experience on their mobile device, which tells them their top songs, artists of the year, and more — all instantly shareable to your social media feeds.
As always, Wrapped is about the user, but this year it's taking things a step further and assigning users Listening Personalities. "The way we listen to music says a lot about us and your listening personality not only tells you about the music you listen to, but what that says about your music taste," Babar Zafar, Spotify's vice president of product development, revealed during a press preview of this year's Wrapped on Nov. 29.
Much like last year's Audio Aura, which was inspired by the increasing popularity of aura readings and tarot, Listening Personality is seizing a trend. The 16 Listening Personality types take inspiration from the Myers-Briggs Type Indicator (MBTI) personality test. Both are made up of four letters that represent different aspects of your personality. The Spotify Team created these personalities. The traits that combine to make up your listening personality are familiarity or exploration, timelessness or newness, loyalty or variety, and uniqueness or commonality.
Some of the types include the ENVC, or the Early Adopter, a trendsetter who listens to music right when it comes out, and the FNVU, or the the Specialist who devotes themselves to a select few artists.
In a year defined by segmenting our lives into different eras, it feels fitting that Spotify assigned a personality to our yearly listening habits.
Wrapped is also unveiling your "Audio Day," which shows how users' music taste evolves over the course of the day. Your morning, afternoon, and evening vibes will be categorized into different moods and aesthetics. It's sure to have some questioning the music they wake up to.
Forget the metaverse, this year's Wrapped is all about the genre-verse. It imagines you as an astronaut exploring a solar system of music, revealing your top genres as different planets in your aural galaxy.
To access your Spotify Wrapped, just open Spotify on your mobile device.
Topics Apps & Software Music
