The Cheesecake Factory Just Dropped New Merch — and You're Gonna Want the Hoodie

The Cheesecake Factory is honoring all its super fans (aka all of us) with a brand-new merch line that, honestly, slaps. 

On Tuesday, the company announced it's dropping its "Cake Merch" line on April 15. This limited-edition line includes tees, sweatshirts, cups, and beach towels, just in case you want to show off your love of the chain while baking in the sun. 

"Our premiere collection is inspired by some of our most iconic items, including our signature stripes featured on our take-out bags and cake boxes," Donald Evans, the chief marketing officer of The Cheesecake Factory Incorporated, shared with Food & Wine via email. Evans noted that this won't be the only drop in 2024. "Unique collections will drop throughout the year, and the best way to find out more is to sign up for Cheesecake Rewards.” 

Those Cheesecake Rewards are indeed a key component to getting your hands on these goods. Rewards members will have first dibs on purchases, and you know these are going to go fast, so if you're not already a member, you may want to think about signing up as soon as possible. The Cake Merch, which also includes tote bags and mugs, can be purchased directly via a member's Cheesecake Rewards account. 

In its announcement, the Cheesecake Factory also shared that Cheesecake Rewards members can also get a bunch of other exclusive perks, like online reservations and a complimentary slice of Cheesecake on their birthday, which is reason enough to sign up.  

But, the merch isn't The Cheesecake Factory's only announcement this week. In a separate release, the chain also announced it's releasing new menu items, including its new Bistro Burger topped with bacon, caramelized onion, arugula, steak sauce, and garlic aioli, a new Mexicali Salad with corn, avocado, jicama, onion, white beans, cotija cheese, pepitas, and tortillas, and an Italian Sausage and Mushroom Rigatoni, topped with sausage, pancetta, mushrooms, broccoli, and a Parmesan cream and ricotta cheese sauce. Of course, there are many other additions, and they'll all be added to its dictionary-sized menu, so make sure to arrive at least an hour before you actually want to order so you can read Every. Single. Page. of the menu.