Jimmy John’s Is Dropping a Sandwich-Inspired Scarf This Week

Jimmy Johns is about to debut a new type of wrap.

In honor of the fan-favorite Caprese Salami Pesto sandwich returning to the menu, the brand is adding a designer-inspired piece of swag to its online merch shop. And it’s actually cool.

The Ciao Down Silk Scarf, a 100% silk scarf inspired by the rich flavors of Italy and Italian culture, will celebrate Jimmy John’s Caprese Salami Pesto sandwich’s seasonal comeback — and its new iteration as a wrap. 

Jimmy John’s silk wrap is inspired by chic Italians summering on the Amalfi Coast,  rushing between runways in Milan, or biting into a panini in the streets of Rome. The white scarf is printed with juicy, stem-on red Roma tomatoes, bordered by light green and white stripes, and a subtle bright green JJ  pattern around the edge. Squint a little (a lot) and the accessory may be mistaken as (knockoff) luxury-brand number. The scarf can be worn as a belt, headband, halter top, handbag accessory, and more — just like any silk designer scarf. 

Of course, the accessory also has a lunch-themed tie-in. The Ciao Down scarf will ship with detailed instructions offering multiple ways to skip the paper lunch bag and wrap your Jimmy John’s Caprese Salami Pesto Wrap in a silk clutch, a shoulder bag, or even a tote, thanks to some clever folding and tying. Post-lunch, slide back into the office with a tasteful head wrap. Just be careful with the condiments. 

Limited quantities of Jimmy John’s Ciao Down Silk Scarves will be sold for $75 online at store.jimmyjohns.com beginning on Tuesday, March 26. Save the date, because you know these specialty items typically sell out, if only to reemerge on DePop and Poshmark hours later at elevated secondary-market prices. Who can forget the iconic Panera BAGuette, the sandwich-inspired Fendi dupe that sold out nearly instantly?   

Want in on the hype? It may be easier to visit your local Jimmy John’s and order the Caprese Salami Pesto, which hit the menu for a limited time in Spring 2023, and instantly became a sensation. Dubbed “Italy without the passport,” the sandwich, now available in wrap form as well, is made with salami, fresh mozzarella rounds, balsamic vinegar glaze, pesto, slow-roasted tomatoes, fresh basil, and onions — plus a slather of mayo, sprinkle of dried oregano, and a spritz of oil. 

Caprese for spring? Groundbreaking.