Beyoncé’s ‘Cowboy Carter’ sash could inspire a new fashion frenzy

It took less than an hour and $10 in supplies for Shannon McClain to make her sash — a strip of white polyester fabric lined with pleated red and blue ribbons. And stamped boldly across the material in big block letters is a pledge of her allegiance: “BEYHIVE.”

McClain, 34, has always loved to dress up. Since high school, she has worn costumes, collected unique items of clothing and crafted some of her own pieces. But as far as she can recall, she’d never draped a sash across her body before. Then she saw the cover art for Beyoncé's forthcoming album, “Cowboy Carter.”