7 Spring 2025 Makeup Trends from Champagne Cheeks to Browlicks

Sarah Catherine Hook wearing spring makeup trends — @rickyfraserhair/Instagram

For many of us, winter was a time for hibernating, binging Netflix, and protecting our peace, but we’re about to turn the corner. Of course, if you still feel like resting, take that time, but if this extra hour of sunlight has excited you to get dressed and put on makeup again, we have some ideas for you.

Coming off the heels of awards season and NYFW, Instagram is currently ripe with glam inspiration. The trend throughline? Light, glossy tones and an emphasis on small details, like eyebrow hairs, lower lashes, and forehead freckles. Here, we’ll break down the top seven makeup trends the most influential artists have been showcasing for spring 2025. Fingers crossed they’ll inspire you to grab your mascara, swap your lip liner for a tinted gloss, and head outside!

01 of 07

Champagne Cheeks

Sarah Catherine Hook wearing peach blush — @rickyfraserhair/Instagram

“Everyone is asking for more blush,” says makeup artist Hannah Jaclyn. “Apply blush high on the cheekbones to lift the face and add a youthful glow.” The color trend is a peachy orange shade that reads almost champagne on the skin. Here, makeup artist Loren Canby shows the prototypical peachy champagne cheek on The White Lotus star Sarah Catherine Hook. You can get the look at home with an illuminating blush like the Armani Beauty Fluid Sheer Glow Enhancer in Peach Blush. Jaclyn also recommends the Jouer Blush & Bloom Cheek Stick, which she describes as a “naturally luminous” cream formula.

02 of 07

Eye “Framing”

Mikey Madison wearing eye contour makeup — @kateydenno/Instagram

Eye framing or eye contouring is a technique makeup artist Katey Denno uses to create “subtle drama.” You’re creating soft dimension around the eye to make it appear “open, awake, [and ] prominent,” Denno explains. “It’s all about framing the eye with a tone slightly deeper than your skin, curling the heck out of your lashes, applying the right mascara that will hold that curl and not transfer to your under eye area, and making sure your brows are sitting up a little higher, so you have a little more eyelid-real-estate.” For a mascara that holds a curl and doesn't transfer, consider a tubing formula, like The Tower28 Make Waves Mascara that uses propriety “aquaflex” technology to humidity-proof the lashes and keep them lifted and curled.

03 of 07

Balmy Contour

Ryan Destiny wearing contoured cheeks — @ryandestiny/Instagram

Even though it’s virtually undetectable, contour is still happening. “Contour is all about a subtle natural enhancement,” explains Jaclyn. This spring, it’s all about the “balm” contour, using a cream or balm-based contour that sinks into the skin. Here, makeup artist Austin Sather uses the Dynessa Myricks Balm Contour on actress and singer Ryan Destiny. The Dynessa Myricks formula is beloved for its weightlessness, blendability, and neutral undertone (not warm like a bronzer or overly cool or gray-tinged). It seamlessly disappears into the skin while subtly sculpting the cheek, forehead, and jawline. Magic.

04 of 07

Pink Glass Lips

Zoe Saldaña wearing pink lip gloss — Getty Images

Like it or not, high-shine pink lip gloss is having a renaissance this spring. We saw a preview of the trend during Zoe Saldaña’s award-season run. Her makeup artist Vera Steimberg topped each of her minimalist makeup looks with a specific reflective pink lip gloss: Giorgio Armani Prisma Lip Gloss in Raspberry Pink. The oil-in-gloss emulsion delivers shine, sheer color, and subtle hydration (courtesy of the squalane) making lips appear pink and naturally gleaming. Expect a refreshing respite from the heavily-contoured lip trend.

05 of 07

"Browlicks"

You’re familiar with cowlicks, the baby hairs at your hairline that twirl against the grain of your other hairs? Well, something similar happens to our eyebrow hairs, when the head of the brow, right by your eye, lifts, splays slightly, and creates a “browlick.” This spring, we’re playing up “browlicks”, as makeup artist Hung Vanngo has done here on Zoey Deutch. Instead of shaping her brows symmetrically, he embraces the left side browlick, keeping it feathered and full, while the right side brow falls straighter. At home, consider using the clear brow gel, like this one from KS & Co, to keep your browlick full and lifted.

06 of 07

Forehead Freckles

Faux (and glitter) freckles have been popular for months, but this spring, they’ll be softer and sprinkled beyond the nose and cheeks, onto the forehead. Here, makeup artist Mélanie Inglessis creates a natural sun-kissed effect on Jenna Ortega by emphasizing the faint natural freckles on her forehead, ensuring they’re not masked by foundation or concealer. If you don’t have natural freckles, you can use a freckle pen to create them.

07 of 07

Exagerated Lower Lashes

Zendaya wearing Twiggy lashes — @zendaya / Instagram

For a while, the big trend in mascara was… not wearing it at all. But this spring, makeup artists are using mascara to “contour” the eyes, focusing on the lower lash line. Amelia Dimoldenberg wore the trend in a recent campaign (makeup artist Sofia Schwarzkopf- Tilbury used Charlotte Tilbury Pillow Talk Push Up Lashes! Mascara to feather out her top and bottom lashes), and Zendaya took the trend to the next level with individual falsies.

Everyone Will Be Wearing Champagne Cheeks and "Browlicks" This Spring